Neutrogena Faces Pressure Following Hayden Panettiere Allegation
After months of mounting calls for Neutrogena to address allegations made by Hayden Panettiere in May, the skincare company has finally responded in an Instagram post following the actor’s recent passing. The post, which does not allow comments, did not delve into specifics regarding the termination of Panettiere’s long-standing partnership with Neutrogena or address the claim that it was related to her discussion about postpartum depression.
Neutrogena expressed pride in its past collaboration with Panettiere but acknowledged that she felt unsupported during a challenging period. The brand emphasized that this behavior does not align with its values and stated its intention to rectify the situation.
Panettiere, known for her roles in various TV shows and movies, served as a global ambassador for Neutrogena from 2005 to 2015. Following her public admission of postpartum depression on a talk show in 2015, her partnership with the brand came to an end.
In a podcast interview earlier this year, Panettiere alleged that Neutrogena had attempted to terminate her contract due to her remarks on postpartum depression, citing a morality clause. Despite pushback from her representative, she believed she would not be invited back to represent Neutrogena the following year.
The revelation sparked a backlash from fans, leading to calls for a boycott of Neutrogena. Even after Panettiere’s death, supporters have continued to demand accountability from the company across various social media platforms.
Neutrogena’s recent Instagram statement expressed sorrow over Panettiere’s passing and praised her advocacy as courageous. The brand committed to investing in community health initiatives to support women, particularly those affected by postpartum depression, promising further details on these efforts in the future.