Virgin Media users who subscribe to Sky Entertainment channels will receive Sky Atlantic for free starting next month. This addition will include popular shows like Heated Rivalry, Under Salt Marsh, The Last Of Us, and Amadeus at no extra cost. The update will be available to Virgin TV 360 and Stream box customers starting April 1.
To access Sky Atlantic programming, customers can tune in to channel 111 on the Virgin TV platform or watch content on-demand and via Virgin TV Go. David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2, emphasized the value of offering seamless entertainment by adding Sky Atlantic to their lineup.
In other news, Sky has unveiled a new Ultimate TV plan that includes premium channels such as Disney+, Netflix, Hayu, and the upcoming HBO Max app, priced at £24. This plan will be accessible on Sky Glass, Sky Stream, and Sky Q platforms. Sophia Ahmad, Sky’s Chief Consumer Officer, described this update as a transformative moment for Sky and NOW, uniting Sky, Netflix, Disney+, HBO Max, and Hayu under one subscription.
This development coincides with Sky’s recent announcement of the Ultimate TV plan, showcasing their commitment to providing a comprehensive entertainment experience for their customers.