When speaking with residents in various towns, the common concern that arises is the financial burden of daily expenses.
This issue has always been a significant focus for me. Whether advocating for more affordable infant formula or aiding families in avoiding predatory lending practices, it is a cause I am passionate about.
In the past year, I extensively traveled across the country, engaging with our dedicated Iceland staff of 30,000 and the five million customers we serve weekly. Our observations culminated in the ‘Iceland Manifesto,’ released just before the previous year’s election.
Our research revealed a sense of disconnect between the public and politicians, with individuals facing challenges in affording essentials like childcare, veterinary care, heating, and food. These concerns persist, highlighting the ongoing need for action. The rising cost of living remains a primary worry for many individuals.
My decision to become a Labour peer is rooted in the desire to bring practical insights from the high street to the political arena, amplifying the voices of businesses and communities nationwide. I greatly respect the expertise present in the House of Lords and the quality of its discussions.
Being invited to share my experiences as a retailer and entrepreneur in this esteemed platform fills me with pride. I aim to offer a unique perspective, drawing from my leadership in a family-owned business that provides jobs for many and offers affordable, high-quality food to millions.
I comprehend the financial pressures faced by businesses in meeting payroll obligations and the challenges families encounter in ensuring regular access to nutritious meals. As an entrepreneur, I also recognize the determination driving those willing to take risks for their ideas.
The current Labour Government prioritizes economic growth and is committed to removing obstacles hindering progress. Sustainable growth relies on private enterprise, necessitating a conducive environment for investment and a stable regulatory and tax framework.
I firmly believe that no single entity holds all the solutions, but active participation from those with firsthand experience is crucial for effective governance. In my new role, I intend to uphold this principle.
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